Your company's reputation is
reflected in every piece of
communication you send out!

So what good is a message if
your target audience can't
understand or relate to it? Or
worse -- if it's full of grammatical
errors and typos that leave clients
with the impression that you
run a second-rate operation?

*  *  *  *  *  *  *  *  *  

I excel at corporate communication
for two critical reasons:

First -- I take pride in
writing first-rate copy that's both  
grammatically correct and error free
of typos and spelling mistakes.

[Note:  If ewe think Spellcheck's
all ewe need two catch typos ...
YOUR SEW WRONG!!!]

Secondly,  I have the
inherent ability to write at any
level -- from grade-school all the
way up to the pillars of academia.

So whether you need a brochure
to attract new customers, or an
internal newsletter to keep your
employees in the loop and feeling
valued, my word prowess ensures
your message is conveyed as
you intend -- accurately,
appropriately, and is always ...

THE BEST REFLECTION
OF YOU!!
Masterful Copywriting












I'm glad you asked!

Let’s face it …anyone can call themself
a “writer.” And there are many who
write for the Sales and Marketing
arena and quantify themselves
as "Copywriters."

But it's not enough to just write
words that "sell."

Masterful Copywriting demands a
professional -- one  who knows  her
market, thoroughly researches both
her product and her prospect , and
writes not with the intent to sell, but
with the intent to ... ENTICE!

You see, regular copywriters write
with the product in mind.

But a Master Copywriter writes solely
with the prospect in mind. Yes,
copywriting is about selling a product
or service.  But you'll seldom make
the sale if you don't put the prospect --
and his or her NEEDS -- first!

As a Master Copywriter, I'm adept at
writing "you-centric" copy that targets
a prospect's deepest wants and desires,
(and oftentimes their fears and
insecurities, as well.)

By writing to their emotions, I get
prospects not to yawn and turn the
page -- instead I get them reaching
for their checkbooks, eager to
consummate a sale.

So remember -- when it comes time
to select a copywriter, do your
homework, and choose wisely.

THE FUTURE OF YOUR BUSINESS
DEPENDS ON IT !!!!


Mary Hay Davis
MASTER COPYWRITER







Here's a little secret I'll let you in
on -- I'm actually a Marketing
Specialist first, then a writer.

Why's that such an important
distinction? Because if it were only a
matter of properly arranging words,
any English major could do this job.

Sadly, many writers (even those that
call themselves copywriters) see
themselves as writers first.

That's a crucial mistake. No matter
what kind of business you're in, if
you don't make sales, you're quickly
OUT OF BUSINESS!

Worrying about production,
inventory, or distribution models
before worrying about marketing
and positioning strategy is the
tail wagging the dog!








Without proper marketing, there
would BE NO BUSINESS!

So remember, when you're looking
for a writer, you want more than
just a wordsmith.

You need a multi-faceted writer --
one who brings additional skills
from the marketing and public
relations arena.

That's my value-added difference.

Mary Hay Davis
Write For You
Masterful
Copywriting
Corporate
Communications
Sales &
Marketing
If it carries your name,
shouldn't it be the absolute
best reflection of you?
So What 's the Difference
Between a "Regular" Copywriter
& a "Master Copywriter?"